New: the Instagram inbox is now included free on every plan.
Meta’s pricing, template approvals, number health and the playbooks that work — written for people who run the business, not the API.
Featured Meta’s per-message rates, the 1,000 free replies, when messages are free, and where markups hide, worked through for a clinic, a D2C brand and a real-estate developer.
Read the guide Meta’s per-message rates, the 1,000 free replies, when messages are free, and where markups hide, worked through for a clinic, a D2C brand and a real-estate developer.
Since October 2026 you share your WhatsApp number with a new platform instead of moving it. What stays with you, what you redo, and an 8-step checklist that keeps every contact and opt-in.
What the free app does well, where it runs out, what the API adds and costs, and how Meta now lets one number use both the app and the API at once.
What Meta’s verified badge for business numbers is today, the five conditions Meta lists, how to request it in WhatsApp Manager, what to do if it is declined, and why nobody can sell you one.
Meta’s own list of rejection reasons, how it decides marketing versus utility, what to do after a rejection, and a checklist that gets most templates approved on the first try.
How Meta rates your number and your templates, what pauses a template, how the daily messaging limit grows from 250 to unlimited, and the habits that keep a business number safe.
Connect your number and try it on your own leads — 14 days of Growth, free.
Product updates, Meta pricing changes and short how-tos. Your number stays private; mute or unfollow anytime.
