Bring lapsed customers back with one well-timed WhatsApp.
Customers who haven’t been back in a while get a short, polite message on the cadence you choose — with a small offer if you like, consent checked first, and STOP honoured for good.
Your cheapest customer to win is the one you already had.
Regulars drift away quietly — a new salon nearby, a busy month, no reason at all. Nobody on the team has time to notice who stopped coming, let alone message them. A win-back works best when it’s automatic, short, and easy to opt out of.
What win-back campaigns changes for your team.
Lapsed customers remembered
A flow sends the win-back on your cadence, so nobody has to keep a list.
Only to people who agreed
Consent is checked before every send; STOP is permanent.
Replies to a person
A customer who answers is a warm conversation — it goes straight to your team.
Step by step, as it runs.
Every step is something NudgeBolt does today. Start from this playbook, change the words and the waits, and test it on your own number first.
- 01 AUDIENCE
Customers who drifted
Tagged customers, narrowed by when they arrived or their last visit tag.
- 02 WAIT
Wait for the cadence
Day 45 is a common starting point; you choose.
- 03 MESSAGE
“We miss you”
Short, personal, with an optional small offer and a clear way to opt out.
- 04 HANDOFF
Replies to your team
Booking requests land in the inbox, assigned.
What it sends — and what each one costs.
Example templates for this playbook. The cost is Meta’s India rate for the category, billed to your own Meta account. NudgeBolt adds nothing.
Hi {{1}}, it’s been a while! ₹100 off your next visit this week. Reply STOP to opt out.
How you’ll know it’s working.
- Replies per win-back send
- Bookings from win-back replies
- Opt-outs per send
One message, not a sequence
A single polite nudge earns goodwill. Three in a week earns a block.
Make the offer small and real
A modest, specific offer reads as a gesture; a huge one reads as spam.
The parts of NudgeBolt this playbook uses.
Flows & automation
Automation that reads like a recipe — drafted from one sentence, editable step by step.
How it worksAudiences & segments
Aim at a live source, not a frozen list — narrowed by people’s own answers or when they arrived.
How it worksBroadcasts
Priced before you press send, tested on your own phone, then paced so your number stays safe.
How it worksNumber health
Your number’s quality rating and daily reach in view, and the habits that keep it green built into every send.
How it worksWin-back campaigns, answered.
Including what it costs, and what you need first.
Growth, for flows and live-source audiences.
A win-back is a marketing message: ₹0.8631 at Meta’s India rate, billed to your own account, nothing added.
One short message with an easy opt-out rarely does. STOP is honoured permanently, and consent is checked before every send.
Other jobs NudgeBolt does.
Lead follow-up
Every new lead gets a first message in minutes, qualified in chat, and handed to a person when it’s hot.
See the playbookAppointment reminders
Reminders 24 hours and 2 hours before, one-tap confirm or reschedule, and care notes after — at the utility rate.
See the playbookAbandoned cart recovery
Shopify carts nudged on WhatsApp with consent checked first — and the revenue that came back counted per send.
See the playbookRun win-back campaigns on your own number.
14 days of Growth, free. No card. Or book a walkthrough and we’ll set the playbook up with you.
