WhatsApp marketing campaigns, priced before you press send.
The weekend special to your regulars, the Diwali sale to past buyers, the launch to people who asked. Aim at a narrow audience, see the cost at your own Meta rate, send it to your phone first, then let it pace itself.
A broadcast to everyone is how numbers get restricted.
One big blast to an unchecked list brings blocks, reports and a lower quality rating — and the platform’s per-message markup on top. The campaigns that work on WhatsApp are smaller, aimed at people who asked, and sent at a pace Meta rewards.
What promotional broadcasts changes for your team.
The cost, before you commit
Audience × your own Meta rate, shown before you confirm. Nothing added.
Replies, not blocks
Narrow audiences of people who opted in, paced over hours.
Results with names
Who read, who replied, who didn’t get it and why — ready to follow up.
Step by step, as it runs.
Every step is something NudgeBolt does today. Start from this playbook, change the words and the waits, and test it on your own number first.
- 01 AUDIENCE
Pick who should hear it
A live source, a list or a tag — narrowed by answers or arrival date.
- 02 TEMPLATE
Write it to Meta’s rules
From the library or drafted from a sentence, pre-checked before Meta sees it.
- 03 PRICE
See the cost
Priced from your own Meta rate before you press anything.
- 04 TEST
Send it to yourself
Every broadcast can go to your own phone first.
- 05 SEND
Paced, then reported
Sent over hours, then sent, delivered, read and replied — per person.
What it sends — and what each one costs.
Example templates for this playbook. The cost is Meta’s India rate for the category, billed to your own Meta account. NudgeBolt adds nothing.
Hi {{1}}! Friday biryani night is back 🍛 Table for 4 at 8pm, or order in?
{{1}}, our Diwali collection is live — early access for you till Sunday. Reply STOP to opt out.
How you’ll know it’s working.
- Read and reply rate per campaign
- Opt-outs per campaign
- Quality rating after each send
- Cost per reply, at your own rate
Smaller beats bigger
An offer sent to the 300 people who asked about it does more than the same offer to 3,000.
Give people a way out
Make STOP easy. People who can’t opt out block you instead — and blocks hurt your rating.
Ramp a new number
Start with your warmest contacts and grow sends as your daily limit grows.
The parts of NudgeBolt this playbook uses.
Broadcasts
Priced before you press send, tested on your own phone, then paced so your number stays safe.
How it worksAudiences & segments
Aim at a live source, not a frozen list — narrowed by people’s own answers or when they arrived.
How it worksTemplates
A library per industry in English and Hinglish, pre-checked against the rules that get templates rejected.
How it worksNumber health
Your number’s quality rating and daily reach in view, and the habits that keep it green built into every send.
How it worksPromotional broadcasts, answered.
Including what it costs, and what you need first.
Audience × Meta’s marketing rate (₹0.8631 in India), billed to your own Meta account. 1,000 people is about ₹863. NudgeBolt adds 0% and shows the total before you send.
Not from us. A single send reaches up to 20,000 people; Meta’s messaging limit for your business sets your daily reach.
Meta limits how many marketing messages each person receives a day. Declined messages show Meta’s reason in plain words and are tried another day.
Other jobs NudgeBolt does.
Lead follow-up
Every new lead gets a first message in minutes, qualified in chat, and handed to a person when it’s hot.
See the playbookAppointment reminders
Reminders 24 hours and 2 hours before, one-tap confirm or reschedule, and care notes after — at the utility rate.
See the playbookAbandoned cart recovery
Shopify carts nudged on WhatsApp with consent checked first — and the revenue that came back counted per send.
See the playbookRun promotional broadcasts on your own number.
14 days of Growth, free. No card. Or book a walkthrough and we’ll set the playbook up with you.
