New: the Instagram inbox is now included free on every plan.

Nudgebolt nudgeblt
About NudgeBolt

WhatsApp selling, without the markup.

Most WhatsApp platforms resell Meta’s messages with a margin on every one. We built NudgeBolt so businesses pay Meta’s own price for messages — and a flat, honest fee for the software.

Why we exist

The bill was the problem.

WhatsApp is where Indian customers already are. For a business, the official API is the right way to reach them: your own verified number, templates Meta approves, and a team that can share one inbox.

But most platforms sit between you and Meta. Meta bills them; they bill you — with 15% to 26% added to every message, on top of a monthly fee that often climbs past ₹5,000 once you add a chatbot and AI.

NudgeBolt connects to your own Meta Business account instead. Meta bills you directly at its published rates. We charge a flat fee for the software — leads, broadcasts, flows, an AI assistant and a team inbox — and nothing else.

Who’s behind it

Built by people who run campaigns for a living.

NudgeBolt was founded by Ankit Pandey, who has spent 18 years in digital marketing and runs Tripping Vibe Digital, a full-service digital marketing agency. The agency ran into the same problems its clients had: enquiries arriving at all hours, the same questions answered by hand, and WhatsApp bills nobody could explain.

So we built the tool we wanted, and ran our own agency on it first. It is now how Tripping Vibe Digital answers its own leads: read what changed.

NudgeBolt is a product of Tripping Vibe Digital Private Limited, B1, Sector-19, Noida, Uttar Pradesh 201301, India. GSTIN 09AAGCT9260N1ZK. Write to us at [email protected].

Two colleagues reviewing customer enquiries together on a laptop in a design studio
Illustrative AI-generated business scene
Who it’s for

Built for the people who answer the messages.

Owners, front desks and small sales teams — the people who reply to customers in between everything else. So the product does the routine part and keeps a person one tap away.

  1. 01

    One number for the whole team

    Everyone answers from the same WhatsApp number, with assignment and private notes.

    See the team inbox
  2. 02

    Routine questions, answered

    The assistant replies from your own FAQ and documents, and hands over when it can’t back an answer up.

    See the AI assistant
  3. 03

    A bill you can read

    Meta bills your own account. NudgeBolt shows what each send costs before you press it.

    See pricing

An illustrative scene, not a customer.

0%
added to Meta’s message fees — by architecture
₹999
a month for a team of ten on Growth
हिंदी + EN
templates, replies and inbox
100%
of your number and its history stay yours
What we hold ourselves to

Six rules the product keeps.

Pay for messages, not software margins

Meta bills your own account directly. We never touch that money, so we can’t mark it up. Our revenue is the flat platform fee, and that’s all of it.

Say what we don’t do

The FAQ lists what isn’t built yet. Integrations show only connectors that work. If a page says it, the product does it.

AI that knows when to stop

The assistant answers from your own documents and shows its source. When nothing backs an answer up, a person takes over.

Consent before every send

Your number’s reputation is your asset. Nobody without a basis to be messaged gets messaged, and STOP is honoured for good.

Your number, your data

Your own Meta account, your number, your quality rating. Contacts and chats export as CSV whenever you want.

Built for how India sells

Hinglish templates, rupee pricing with GST invoices, Google Sheets lead ops — made for the way Indian businesses actually work.

Built in India, for businesses on WhatsApp.

Try it on your own number, or talk to us first — on WhatsApp, naturally.

WhatsApp Channel

Get our updates where you already read messages.

Product updates, Meta pricing changes and short how-tos. Your number stays private; mute or unfollow anytime.