2026 buyer’s guide

The best WhatsApp marketing software in India, compared honestly.

Five platforms on the official WhatsApp API, judged on the same five questions: what messages cost, what is included, how many people can use it, how you pay and how well it fits India.

Jump to the table

Which one is for me?

We make NudgeBolt, one of the five. So each platform, ours included, gets what it does well and what to watch out for, and every price links to the vendor’s own page, checked 28 October 2026.

How we judged

Five questions that decide your bill.

Plan prices are the easy part. These are what change the total, and what you will live with every day.

Message cost

Who bills each message, and how far above Meta’s ₹0.8631 the rate sits.

AI and flows included

Whether AI replies and automation are in the plan or sold as add-ons.

Team seats

How many people can answer chats before the price goes up.

Billing terms

Monthly or quarterly, and how long the free trial lasts.

Fit for India

Rupee pricing with GST invoices, Hindi and Hinglish, and the integrations Indian businesses use.

Quick picks

Best for what, in one line each.

Best for

Small teams who want Meta’s own message rate and AI included

NudgeBolt Best for

Running Click-to-WhatsApp ads and taking payments in the chat

AiSensy Best for

Large teams that need unlimited agent logins

Interakt Best for

Businesses that want an established international brand

Wati Best for

AI voice and a web chat widget alongside WhatsApp

Gallabox

Side by side

All five at 20,000 marketing messages a month.

The plan each vendor sells for a shared inbox, flows and AI replies, including the add-ons it needs, plus marketing messages at its India rate.

Platform	Plan for the job	Fee / month	Marketing msg	Users	Billing	Trial	Monthly bill
NudgeBolt	Growth	₹999	₹0.8631 (0%)	10 users	Monthly or yearly	14 days of Growth, no card	₹18,261
Wati	Growth	₹2,699	₹1.04 (+20%)	3 users	Billed quarterly on the INR plans shown	7-day free trial	₹23,499
Interakt	Advanced + WhatsApp AI Agents	₹6,799	₹0.949 (+10%)	Unlimited agents	Monthly	Free trial (length not stated)	₹25,779
Gallabox	Essential	₹6,999	₹0.99 (+15%)	6 users	Quarterly or yearly — no monthly option on the plans shown	Free trial, no card, 500 AI credits	₹26,799
AiSensy	Pro + Chatbot Flows + AI Agent	₹7,050	₹1.09 (+26%)	1 owner + 5 agents	Monthly	14-day free trial	₹28,850

List prices checked 28 October 2026. Wati and Gallabox don’t print India message rates on their pricing pages; those rates are from BSP disclosures in our August 2026 research. Utility messages and replies are extra on every row. NudgeBolt’s fee is + GST, and Meta bills its messages to your own account.

Sources: Meta’s WhatsApp pricing · AiSensy pricing · Interakt pricing · Wati pricing · Gallabox pricing.

Tool by tool

What each one does well, and what to watch.

Plan: Growth
Fee: ₹999/month
Marketing msg: ₹0.8631 (Meta’s rate)
Users: 10 users

NudgeBolt

Ours

Best for: Small teams who want Meta’s own message rate and AI included

Good for

Meta bills your own account: 0% added to every message
Inbox, flows and AI replies together in Growth at ₹999 a month, 10 users
Monthly billing and a 14-day trial with no card
Hindi, English and Hinglish templates, pre-checked before Meta sees them

Watch out for

A newer platform (2026), with fewer integrations than the older names
No Android or iOS store app; the team uses it in the phone’s browser
No web chat widget or AI voice calls

NudgeBolt plans and pricing

Plan: Pro + Chatbot Flows + AI Agent
Fee: ₹7,050/month
Marketing msg: ₹1.09 (+26%)
Users: 1 owner + 5 agents

AiSensy

Best for: Running Click-to-WhatsApp ads and taking payments in the chat

Good for

A Click-to-WhatsApp ads manager for Facebook and Instagram ads
WhatsApp Payments and native WhatsApp Forms inside the chat
Android and iOS apps, and a long list of integrations

Watch out for

Flows and the AI agent are separate add-ons: ₹7,050 a month for all three
5 agents included; extra seats ₹750 each
Marketing messages at ₹1.09, about 26% over Meta’s rate

NudgeBolt vs AiSensy, in full

Plan: Advanced + WhatsApp AI Agents
Fee: ₹6,799/month
Marketing msg: ₹0.949 (+10%)
Users: Unlimited agents

Interakt

Best for: Large teams that need unlimited agent logins

Good for

Unlimited agents on every plan
A separate Sales CRM product
No message markup on the Enterprise plan

Watch out for

Branching chatbots need Advanced; AI agents are a ₹3,000 add-on
Messages marked up on every plan below Enterprise

NudgeBolt vs Interakt, in full

Plan: Growth
Fee: ₹2,699/month
Marketing msg: ₹1.04 (+20%)
Users: 3 users

Wati

Best for: Businesses that want an established international brand

Good for

Several AI agents and advanced AI on higher plans
A long track record outside India
No setup fee, with optional paid onboarding

Watch out for

Growth is capped at 3 users; more means Pro at ₹5,799
The INR plans are billed quarterly, and the trial is 7 days
Message rates aren’t listed on the pricing page itself

NudgeBolt vs Wati, in full

Plan: Essential
Fee: ₹6,999/month
Marketing msg: ₹0.99 (+15%)
Users: 6 users

Gallabox

Best for: AI voice and a web chat widget alongside WhatsApp

Good for

AI voice on WhatsApp and phone on the Advanced plan
A web chat widget as an extra channel
Drip sequences as their own feature

Watch out for

AI agents on WhatsApp start at Essential, ₹6,999 a month
Billed quarterly or yearly, with no monthly option
Extra users ₹1,200 each beyond six

NudgeBolt vs Gallabox, in full

Which one is for me?

Start from what matters most to you.

Your message bill matters most

Meta bills your own account, so nothing is added to any message.

NudgeBolt

You run Click-to-WhatsApp ads and want payments in the chat

An ads manager, WhatsApp Payments and in-chat forms.

AiSensy

Twenty people need to log in

Unlimited agents on every plan.

Interakt

You want AI voice or a web chat widget

AI voice on Advanced, and web chat alongside WhatsApp.

Gallabox

You sell internationally and want an established brand

A long track record outside India and several AI agents on higher plans.

Wati

Leaving Wati? See Wati alternatives, compared. Want to see how Meta prices messages? Read the WhatsApp pricing guide.

Straight answers

Choosing WhatsApp software, answered.

Prices from each vendor’s own pricing page, checked 28 October 2026.

There isn’t one best for everyone. For the lowest message bill with AI and flows included, NudgeBolt. For Click-to-WhatsApp ads and in-chat payments, AiSensy. For unlimited agents, Interakt. For AI voice and web chat, Gallabox. For an established international brand, Wati.

For a shared inbox, flows and AI replies at 20,000 marketing messages a month, NudgeBolt comes to ₹18,261 and AiSensy to ₹28,850, using each vendor’s list prices checked 28 October 2026.

Most do. Meta charges ₹0.8631 per marketing message in India; the platforms here bill between about 10% and 26% more, except on NudgeBolt, where Meta bills your own account, and on Interakt’s Enterprise plan, which lists no markup.

For broadcasts to more than a handful of people, a shared team inbox or automation, yes. The free WhatsApp Business app is built for one person on one phone. Every platform on this page runs on Meta’s official API.

They are the platforms Indian businesses most often compare us with, and each publishes enough of its pricing to compare like for like. We make NudgeBolt, so we list its weaknesses too, and every price links to its source.

Try the one with Meta’s rate on your own number.

14 days of Growth, free, no card. Or send us your current bill and we’ll price the same month.

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Talk to us

The best WhatsApp marketing software in India, compared honestly.

Five questions that decide your bill.

Message cost

AI and flows included

Team seats

Billing terms

Fit for India

Best for what, in one line each.

All five at 20,000 marketing messages a month.

What each one does well, and what to watch.

NudgeBolt

Good for

Watch out for

AiSensy

Good for

Watch out for

Interakt

Good for

Watch out for

Wati

Good for

Watch out for

Gallabox

Good for

Watch out for

Start from what matters most to you.

Choosing WhatsApp software, answered.

Try the one with Meta’s rate on your own number.

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