The WhatsApp platforms, compared by what you actually pay.
Plan fees, the add-ons you need for AI and flows, the users included and the markup on every message — from each vendor’s own pricing page, with the date we checked.
Look beyond the plan price.
A low monthly fee can still lead to a higher bill when messages, team seats, automation or AI are priced separately. The table below puts those parts beside each other.
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Plan fee
The software subscription and the billing term.
Message bill
Who charges for each delivered message?
Included tools
Check the inbox, flows and AI together.
Team seats
Count everyone who needs to answer.
Inbox, flows and AI replies — at 20,000 marketing messages a month.
Each vendor’s plan that reaches the same capability, including the add-ons it requires, plus marketing messages at that vendor’s India rate.
Public pricing pages, checked 28 October 2026. Wati and Gallabox don’t print India message rates on their pricing pages; those two rates are from BSP disclosures in our August 2026 research. Utility messages and replies are extra in every row. NudgeBolt’s fee is + GST; Meta bills messages to your own account.
Sources: Meta’s WhatsApp pricing · AiSensy pricing · Interakt pricing · Wati pricing · Gallabox pricing.
Leaving Wati? See Wati alternatives, compared. Choosing for the first time? Read the best WhatsApp marketing software in India.
One page per platform.
AiSensy alternative NudgeBolt vs AiSensy
AiSensy is one of the largest WhatsApp platforms in India, with a long feature list. To match NudgeBolt Growth — inbox, flows and AI replies — you need the Pro plan plus two add-ons, and every message is billed at AiSensy’s own rate rather than Meta’s.
Read the comparison
Interakt alternative NudgeBolt vs Interakt
Interakt prices by plan and marks up each message by category — less on Advanced than on Starter. Branching chatbots need the Advanced plan, AI agents are a separate add-on, and only Enterprise drops the markup.
Read the comparison
Wati alternative NudgeBolt vs Wati
Wati is a well-known, international WhatsApp platform. Its Growth plan includes AI credits and chatbots, but caps you at three users and is billed quarterly — and message rates aren’t listed on the pricing page itself.
Read the comparison
Gallabox alternative NudgeBolt vs Gallabox
Gallabox has capable automation and AI, but AI agents on WhatsApp start at Essential, the entry Basic plan is capped at three users, and plans are billed quarterly or yearly.
Read the comparisonFour questions to ask any WhatsApp platform.
Including us. The answers decide your bill more than the plan price does.
Who bills you for messages?
If the platform bills you, there is usually a margin on every message. If Meta bills your own account, there can’t be.
Is AI an add-on?
Several platforms sell AI agents and chatbots as separate monthly add-ons. Add them up before you compare plan prices.
How many people can log in?
Entry plans often cap users at three. Count your whole team, then price the extra seats.
Can you pay monthly?
Quarterly-only billing means three months up front. Check before you sign.
Bring your current bill. We’ll show you ours.
Send us last month’s invoice from any platform and we’ll price the same sending on NudgeBolt — at Meta’s rate.