What businesses use WhatsApp for — and the playbook for each.
Seven jobs, written down step by step: the messages each one sends, what they cost at Meta’s rate, what to measure, and the parts of NudgeBolt that run them.
Lead follow-up
Every new lead gets a first message in minutes, qualified in chat, and handed to a person when it’s hot.
Appointment reminders
Reminders 24 hours and 2 hours before, one-tap confirm or reschedule, and care notes after — at the utility rate.
Abandoned cart recovery
Shopify carts nudged on WhatsApp with consent checked first — and the revenue that came back counted per send.
Order updates
Confirmed, shipped and delivered updates on WhatsApp at the utility rate — and “where is my order?” routed to a person.
Promotional broadcasts
Offers and announcements to the people who asked for them — priced first, tested first, paced so your number stays green.
Customer support
One inbox for WhatsApp and Instagram, routine questions answered from your FAQ, and a clock on every waiting customer.
Win-back campaigns
A polite “we miss you” to customers who drifted — on a cadence, consent checked, with an easy way to say stop.
A useful reply starts with a clear trigger.
Take lead follow-up. A new enquiry starts a conversation, questions help the team understand the need, and the right person receives the chat when it is time to step in.
- 01
Trigger
A lead arrives with a recorded source and consent.
- 02
Conversation
The playbook asks the next useful question.
- 03
Handover
Your teammate sees the answers and continues the chat.
The category of a message decides its price.
Meta charges by what a message is for. Reminders and order updates are utility; offers and win-backs are marketing. Every playbook here tells you which is which — and the bill goes to your own Meta account, with nothing added by us.
Reminders, confirmations, order and shipping updates.
Offers, first messages to leads, cart nudges, win-backs.
Meta’s India rates per delivered message. Replies within 24 hours of a customer’s message: 1,000 free a month per number, then ₹0.115. The full pricing guide.
Three rules none of them break.
Only people who said yes
Every playbook checks consent before it sends. Nobody without a basis is messaged, and STOP is permanent.
Inside your business hours
Automated messages wait for your hours, so nothing lands at 2am.
A person when it matters
Every playbook ends with a handover to your team, chat attached, the moment it should be a person.
Or start from your kind of business.
Pick a playbook. Run it on your own number.
14 days of Growth, free. No card.
