Aim at a live source, not a frozen list.
An audience in NudgeBolt can be everyone from a source — including leads that arrive after you set it up — narrowed by their own answers or by when they arrived. Lists and tags cover the hand-picked cases.
Starter and up · live-source audiences on Growth and up
A list exported on Monday is out of date by Tuesday.
Most tools make you upload a fresh list for every campaign, so the leads that came in yesterday miss today’s message. And “send to everyone” is how numbers get blocked. The right audience is narrow, current and made of people who asked.
Everything in audiences & segments.
Get leads in, write messages Meta approves, and send them without risking your number.
Live sources
Everyone from a source, including people who join it after the audience is created.
Narrow by answers
Budget band, locality, product interest — whatever the person told you, in your columns or in chat.
Narrow by arrival
Leads from the last 7 days, or from before last month — useful for first touches and win-backs alike.
Tags
Tag people by hand or from a flow step — hot, warm, VIP, visited — and aim at a tag.
Lists
For the hand-picked cases: a guest list, a pilot group, the people at Saturday’s event.
Consent applied on top
Whatever audience you build, people without a basis are left out automatically.
Set it up once, and it keeps up with your leads
Build an audience on “everyone from the website form who said budget above ₹50L”. Next week’s leads who match are in it without anyone re-uploading anything — which is what makes a first-message flow or a weekly broadcast possible at all.
- No re-uploading before each send
- New leads included automatically
- Use the same audience in broadcasts and flows
Smaller sends, better results
Relevance beats volume on WhatsApp. An offer sent to the 300 people who asked about that product earns more replies — and fewer blocks — than the same offer sent to 3,000. Audiences make the narrow send the easy one.
- Filter by the answers people gave
- Filter by when they arrived
- See the audience size before you send
Set up audiences & segments in three steps.
- 01
Pick a source, list or tag
Start wide: a lead source, a list you made, or a tag.
- 02
Narrow it
Filter by answers or arrival date; see who is in it.
- 03
Use it anywhere
Broadcasts, flows and reports all read the same audience.
The jobs people switch it on for.
Audiences & segments, answered.
The questions people ask before they switch it on.
An audience defined by where people came from rather than a fixed list of names. When a new lead arrives from that source and matches your filters, they are in the audience — no re-upload.
Yes. Anyone without a recorded basis is always excluded, STOP is permanent, and your do-not-contact list applies to every audience.
Lists and tags are on Starter. Live-source audiences, with the cost shown before you send, are on Growth and Commerce.
It shares everything with the rest.
Lead import
Google Sheets and CSVs become contacts you may message — mapped, deduplicated, consent recorded.
Learn moreBroadcasts
Priced before you press send, tested on your own phone, then paced so your number stays safe.
Learn moreTemplates
A library per industry in English and Hinglish, pre-checked against the rules that get templates rejected.
Learn moreTry audiences & segments on your own number.
14 days of Growth, free. No card — and your number stays yours whatever you decide.
