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D2C & e-commerce Sample walkthrough

An apparel brand selling on Shopify and Instagram

Recovering carts — and counting the revenue beside each send.

How a D2C brand nudges abandoned checkouts on WhatsApp with consent checked first, answers COD and delivery questions from its policies, and handles Instagram DMs in the same inbox.

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This is a sample walkthrough of how the playbook runs for a typical business of this kind — not a named customer’s results. Real stories replace samples as pilots finish.

The problem

What was going wrong

Most checkouts are abandoned, and recovery emails sit unopened.

The same questions — COD, sizes, delivery time — arrive on WhatsApp and Instagram, and get answered by whoever happens to see them.

The setup

What they switched on

  1. 1

    Shopify connected, with us

    A short assisted step; abandoned checkouts start flowing in.

  2. 2

    Consent checked, then a nudge

    Only shoppers who opted in to WhatsApp get the cart and a link back to checkout.

  3. 3

    Policies answer the questions

    COD, sizes and delivery times answered from the brand’s own policy documents, cited.

  4. 4

    Instagram in the same inbox

    DMs land next to WhatsApp chats; saved answers handle the repeats.

Knowing it works

What to measure

  • Carts nudged and orders recovered
  • Recovered revenue per send
  • Questions answered without a person
  • Opt-outs after cart messages

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